{"id":218,"date":"2024-09-03T07:04:01","date_gmt":"2024-09-03T07:04:01","guid":{"rendered":"https:\/\/keithboylan.com\/work\/?page_id=218"},"modified":"2025-07-16T21:20:13","modified_gmt":"2025-07-16T21:20:13","slug":"space-jam-starting-lineup","status":"publish","type":"page","link":"https:\/\/keithboylan.com\/work\/space-jam-starting-lineup\/","title":{"rendered":"Space Jam Starting Lineup"},"content":{"rendered":"\n
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Client:<\/strong> AT&T<\/p>\n\n\n\n

Project Role:<\/strong> Lead Immersive Experience Designer<\/p>\n\n\n\n

Activation Date:<\/strong> 2021<\/p>\n\n\n\n

Space Jam Starting Lineup was a mobile tabletop AR experience available at AT&T retail stores to promote the release of “Space Jam: A New Legacy”. Users entered their height and hometown, then chose a jersey number and took a selfie to dynamically populate an AR jumbotron with their “player stats.” Through AR, users could watch a 3D Bugs Bunny descend from the floating jumbotron and introduce the user as a member of the Tune Squad starting lineup (using a mixture of pre-recorded dialogue and artificially generated voice lines).<\/p>\n\n\n\n

Users could also opt to receive a shareable video of Bugs’ introduction via email or text, which featured a fully-rendered 3D environment and cameos from other Looney Tunes characters.<\/p>\n<\/div>\n\n\n\n

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Responsibilities:<\/strong><\/p>\n\n\n\n

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  • Designed and constructed 3D environment for shareable video, including terrain, props, virtual crowd, skybox, materials, lights, and post processing effects<\/li>\n\n\n\n
  • Implemented 3D assets from animation studio within Unity to ensure error-free synced animation playback and accurate materials<\/li>\n\n\n\n
  • Animated camera movements and transitions for shareable video via Unity’s animation timeline, effectively assembling the “edit” that gets sent to users <\/li>\n\n\n\n
  • Designed and animated particle simulations and VFX to play in both the live AR experience and recorded shareable video<\/li>\n\n\n\n
  • Animated corner pin data for jumbotron in the shareable video so that user stats can be accurately mapped to the screen <\/li>\n\n\n\n
  • Assisted with UI design for the mobile AR devices<\/li>\n<\/ul>\n<\/div>\n\n\n\n
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    <\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":50,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-218","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t