Client: AT&T
Project Role: Principal Technical Artist
Activation Date: 2022
Futurescape was an interactive virtual world appearing on a massive 180 degree curved LED display, depicting a utopian high-tech future city powered by AT&T 5G. It was simultaneously installed in three AT&T Flagship retail stores in Chicago, Dallas, and San Francisco.
Visitors to the AT&T stores could interact with the virtual world in real time using a tablet placed in front of the screen. Users could navigate between four different hotspots in the city, enter their name to see it appear on signage in the virtual world, modify colors in the city’s scenery, and even create their own avatar to populate the virtual world using Ready Player Me™ integration.
Responsibilities:
- Designed, modeled, and textured the majority of the assets in the virtual world
- Integrated all 3D assets into the Unity game engine
- World design and layout for all architecture, props, and NPCs in the virtual world
- NPC character design
- Built materials and designed custom shaders within Unity
- Built animator controllers and custom animations and animation paths for all NPCs (human and robot) and machinery in the virtual world
- Postprocessing design and lookdev
- Spatial audio design
- On-site installation and testing
